After more than 20 years of development, China's washing machine industry has become a relatively mature industry. Compared with other home appliances, this industry is in a relatively stable and advantageous environment.
From January to December 2006, the cumulative output of household washing machines nationwide was 29,384,944.62 units, an increase of 15.93% compared with the same period in 2005. From January to December 2007, Chinese washing machine companies continued to maintain a steady growth momentum. The cumulative output of household washing machines nationwide was 34,814,413 units, an increase of 13.93% compared with the same period in 2006; the total domestic washing machine market sales in 2008 are expected to exceed 18 million units. The year-on-year increase was about 9%.
While China's washing machine industry is developing, some problems have become increasingly apparent. In particular, the washing machine industry's unsound standards, weak research and development capabilities, poor market cultivation capabilities, and serious safety and health problems restrict the further development of the industry and the improvement of quality.
Therefore, Chinese washing machine companies must seize the new development situation, increase technological innovation, focus on water and energy conservation, improve technical content, strengthen after-sales service levels, create effective promotion strategies, and make unified plans for the national standards of the washing machine industry. Be invincible in the new situation.
Today, the dual pressures of rising prices of steel, copper, aluminum, and resin raw materials and falling product prices are challenging the domestic washing machine market, and technological competition has gradually become an important force to promote market development. The sharp drop in the price of high-end drum washing machines is the main driving force behind the growth of the washing machine market. The improvement of environmental protection awareness such as water saving and energy saving is an important factor for consumers to upgrade washing machines and has become an important growth point.
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