From a national perspective, the current popularity of China’s washing machine market has exceeded 76%, of which the urban market has exceeded 96%, and the rural market has exceeded 53%. With the country’s policy of promoting home appliances to the countryside and expanding domestic demand, washing machine Enterprises have all turned their sights on the rural market with greater consumption potential. In the next few years, the growth space of China's washing machine market demand will mainly come from: the first demand based on urbanization and rural markets, and the renewal demand based on consumption upgrades in the urban market; the entire washing machine market demand will continue to maintain in the next few years Moderate growth trend.
In 2010, the total sales volume of washing machines in China was more than 50 million units, a year-on-year increase of nearly 30%, the highest growth rate in history; of which, domestic sales reached more than 33 million units, a year-on-year increase of about 28%, and exports reached more than 16 million units, a year-on-year increase of 30 % Above, the highest growth rate in history.
In terms of different products, the total sales volume of drum washing machines in China in 2010 reached more than 11 million units, an increase of more than 50% year-on-year, and the proportion of washing machine market sales increased from less than 20% in the previous year to more than 20%. Among them, the monthly sales in the fourth quarter exceeded 1.1 million units, accounting for more than 21% of the total washing machine market sales.
Water saving will become the key development direction of washing machines in the future, and the washing machine industry goals mainly cover the three directions of power saving and water saving, product functions, and green design. In the technical roadmap for refrigerators, air conditioners, and washing machines compiled by the China Household Electrical Appliances Association, in terms of power and water saving, it is formulated that by 2015, the pulsator-type double-tub washing machine will reach the national energy efficiency level 2 and the pulsator-type fully automatic washing machine will reach the national energy efficiency level 2. National energy efficiency level 1, fully automatic drum type washing machines with energy efficiency level 1 must meet the EU A+ level power consumption and water consumption requirements, and the drum type washer-dryer must meet the GB/T23118 national standard A level power and water consumption requirements. By 2020, the drum washing machine meets the EU A+++ level power and water consumption requirements, the pulsator-type fully automatic washing machine meets the national standard A+ level power and water consumption requirements, and the drum type washer-dryer meets the national standard A+ level power and water consumption requirements . In terms of product functions, the development direction of washing machines is large capacity, low noise and low vibration.
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