Wu Chunfei | Making Chinese furniture that young people like-Alice factory

2021/09/05

"Make the furniture you like"! Dongyu has improved and innovated on the basis of inheriting the mahogany culture, adding various new material elements such as soft wrap, copper, stone, etc. into the mahogany furniture, and innovating and creating new Chinese furniture. "The product is a kind of The lines are beautiful, stylish, simple and comfortable."



At the first China Mahogany Furniture Fair, where classic and modern styles collided fiercely, famous masters from all walks of life brought their proud works on display.

When the ingenuity of the East-made traditional mahogany craftsmanship meets the international humanistic integration, following the neutral beauty of Chinese classical aesthetics, we are well versed in the pursuit of innovation and comfortable "life" by contemporary elites, and advocate the integration of "design, humanities, and aesthetics". The concept of the international fashion trend is gently and delicately interpreted in Chinese contemporary aesthetics. The craftsmen of Dongyu have created a simple and simple home for an ideal life.

Dongyu is the best choice for Chinese elites' life things. As one of the fashionable new Chinese furniture brands, it is a sub-brand of Dongyang Suyang Hongmu Furniture Co., Ltd.

Learn about things from the influence of humanities and arts, and taste the life interest of Chinese elite self-cultivation.

Wu Chunfei, the general manager of Dongyu brand, said: "Our product positioning is the young people born in the '80s' and '90s. The style of the products is the new Chinese style. The vision is to make more young people like Hongmu's new Chinese furniture. , To be a communicator of Chinese culture."

The pursuit of fashion and individuality are common consumption characteristics of modern young people.

With the increasing popularity of Chinese-style home furnishings, many young consumers have begun to favor mahogany furniture in their choices of furniture. But different from traditional mahogany furniture, the new Chinese style embodies the characteristics of economy, comfort, simplicity, practicality, and refinement, which seem to make it more popular and sought after by young consumers.

"Make the furniture you like"! Dongyu has improved and innovated on the basis of inheriting the mahogany culture, adding various new material elements such as soft wrap, copper, stone, etc. into the mahogany furniture, and innovating and creating new Chinese furniture. "The product is a kind of The lines are beautiful, stylish, simple and comfortable."

At present, the Dongyu brand has six series of products, and there are 86 specialty stores in major cities such as Beijing, Ningbo, Suzhou, Nanjing, etc. We do not make collections, but only make furniture under contemporary trends, which is in line with the current trend. The appreciation of the crowd.

In addition, the price of Dongyu is relatively close to the people. Our price positioning is four collars: gold collar, white collar, diamond collar, and blue collar. "Wu Chunfei introduced.

Wu Chunfei said that Dongyu will also plan to launch a new product in the second half of this year. The target group is the current domestic high-end customers, who have a certain level of culture, level and economic strength, and the price is higher than that of the Dongyu brand.

Wu Chunfei said, "Using the black material of Dalbergia hardwood, with international fashion elements, keeping up with international trends, and becoming a first-hand international brand, domestic consumption, and a new brand of light luxury fashion furniture products."

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We (Alice) are a professional manufacturer of furniture nameplates, we can produce zinc alloy, aluminum, copper, brass, pvc, etc. The company has a complete research and development, design, production, sales, service system, trademark rights, 5 national patent and trademark applications, a plant area of 2,000 square meters, and more than 100 employees.